Marketing channel alliances are capable of extraordinary results. Should every man- agement focus on alliances? If not,
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Marketing channel alliances are capable of extraordinary results. Should every man- agement focus on alliances? If not, why not? Are there other ways of generating exceptional results?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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