Markets must be segmented for any marketing strategy to be effective. This is because from the identified segments, the firm will choose one or more target markets. The choice of target market will then determine how which of these concepts are designed?

a. Four Ps (product, price, place, promotion)

b. SWOT analysis (strengths, weaknesses, opportunities, threats)

c. STP (segmentation, targeting, positioning)

d. GM (gross margin)

e. SBU (strategic business unit)