Monetizing this data is the key to revealing its true value. Should marketers have access to such

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Monetizing this data is the key to revealing its true value. Should marketers have access to such information? Discuss how you would use data trails left by individuals on the Internet if you ran a business. (AACSB:

Communication; Ethical Reasoning) p-635

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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