Monetizing this data is the key to revealing its true value. Should marketers have access to such
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Monetizing this data is the key to revealing its true value. Should marketers have access to such information? Discuss how you would use data trails left by individuals on the Internet if you ran a business. (AACSB:
Communication; Ethical Reasoning) p-635
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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