Name and describe the six buyer-readiness stages. Discuss why it is important for a marketing communicator to

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Name and describe the six buyer-readiness stages.

Discuss why it is important for a marketing communicator to know where the target audience stands and to what stage it needs to be moved.

(AACSB: Communication)

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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