Name and explain the two major elements in developing advertising strategy.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 27, 2022 05:15 AM

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Name and explain the two major elements in developing advertising strategy.

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Advertising strategy consists of two major elements creating advertising messages and selecting adve...View the full answer

Principles Of Marketing

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