Nature or nurture? Does it matter to marketing scientists and/or marketing practitioners that there is no firm

❶ Nature or nurture? Does it matter to marketing scientists and/or marketing practitioners that there is no firm resolution concerning the degree to which human behaviour is determined by internal characteristics, such as our physiological and psychological makeup, or whether it is determined through learned cultural and social responses? Explain your answer. (Learning Objective 1) (AACSB: Reflective Thinking)