New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict,

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New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict, suggest how the following companies and products might be affected by the Internet and digital technologies:

(a) Timex watches,

(b) American Airlines, and

(c) the Metropolitan Museum of Art.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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