Nielsen obtains ratings of local TV stations in small markets by having households fill out diary questionnaires.

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Nielsen obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on

(a) who is watching TV and

(b) the program being watched. What are the limitations of this questionnaire method?

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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Question Posted: Jun 12, 2024 02:01 AM

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Nielsen obtains ratings of local TV stations in small markets by having households fill out diary questionnaires.

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Marketing The Core

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