Nielsen provides a wide range of analytical tools and insights that are used by marketing managers across
Question:
Nielsen provides a wide range of analytical tools and insights that are used by marketing managers across many industries. Go to Nielsen’s website
(www.nielsen.com) and navigate to the “Insights” section.
Choose one of the industries listed (e.g., entertainment)
and read the first story. Discuss the key research findings presented in the story. What types of data are presented?
How would firms within that industry use these data types and results to develop more effective marketing strategies?
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Akshay Agarwal
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