Nike recently offered a Snapchat Lens that lets users wear the U.S. women’s soccer kit virtually. Fans of the U.S. women’s national soccer team could try on home and away jerseys through an augmented reality filter then swipe-up to purchase it at Nike.com. What factors may have influenced Nike’s decision to advertise in this way?

(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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