OBJECTIVE 1 Discuss how the international trade system and the economic, politicallegal, and cultural environments affect a

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OBJECTIVE 1 Discuss how the international trade system and the economic, political–legal, and cultural environments affect a company’s international marketing decisions.

Global Marketing Today ( 571 – 572 )

Elements of the Global Marketing Environment ( 572 – 581 )

Deciding Whether to Go Global (581–582)

Deciding Which Markets to Enter ( 582 – 583 )

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