OBJECTIVE 2 Describe the major decisions involved in developing an advertising program. Major Advertising Decisions ( 457
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OBJECTIVE 2 Describe the major decisions involved in developing an advertising program.
Major Advertising Decisions ( 457 – 471 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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