OBJECTIVE 2 Discuss how retailers are using omni-channel retailing to satisfy the cross-channel shopping behavior of todays
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OBJECTIVE 2 Discuss how retailers are using omni-channel retailing to satisfy the cross-channel shopping behavior of today’s digitally connected consumers.
Omni-channel Retailing: Blending In-Store, Online, Mobile, and Social Media Channels (394–398)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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