OBJECTIVE 2 Identify the major factors that influence business buyer behavior. Business Buyer Behavior ( 172
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OBJECTIVE 2 Identify the major factors that influence business buyer behavior.
Business Buyer Behavior ( 172 – 175 )
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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