OBJECTIVE 2 List and discuss the major bases for segmenting consumer and business markets. Market Segmentation (
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OBJECTIVE 2 List and discuss the major bases for segmenting consumer and business markets.
Market Segmentation ( 195 – 204 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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