OBJECTIVE 3 Define consumerism and environmentalism and explain how they affect marketing strategies. Consumer Actions to Promote

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OBJECTIVE 3 Define consumerism and environmentalism and explain how they affect marketing strategies.

Consumer Actions to Promote Sustainable Marketing ( 616 – 622 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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