OBJECTIVE 4 Discuss how companies use social media and mobile marketing to engage consumers and create brand
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OBJECTIVE 4 Discuss how companies use social media and mobile marketing to engage consumers and create brand community.
Social Media and Mobile Marketing ( 522 – 528 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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