OBJECTIVE 5 Discuss the special issues some marketing researchers face, including public policy and ethics issues. Other

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OBJECTIVE 5 Discuss the special issues some marketing researchers face, including public policy and ethics issues.

Other Marketing Information Considerations ( 122 – 125 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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