One of your coworkers makes the argument that the higher price on the pink helmet makes sense

Question:

One of your coworkers makes the argument that the higher price on the pink helmet makes sense because it is an example of value-based pricing. Her argument is that a consumer who does not want to pay the higher price for the pink helmet can buy the blue version.

Respond to her argument. (AACSB: Written and Oral Communication; Reflective Thinking)

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Muhammad Salman Alvi

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