One way to analyze the cultural differences among countries is to conduct a Hofestede analysis. Visit www.geert-hofstede.com

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One way to analyze the cultural differences among countries is to conduct a Hofestede analysis. Visit www.geert-hofstede.com to learn what this analysis considers. Develop a presentation explaining how three countries of your choice differ from the United States.

(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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