Online purchasing resistance? North Americans and many Asians South Koreans, for example conduct transactions online
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❺ Online purchasing resistance? North Americans and many Asians – South Koreans, for example – conduct transactions online more frequently than do Australians and New Zealanders. Google the buying data for the countries mentioned and indicate whether your research supports this statement. If the statement is supported, why might this be the case? (Learning Objectives 3 and 4)
(AACSB: Communication; Use of IT; Diverse and Multicultural Environments;
Analytical Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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