People, processes and physical evidence. Taking each of these marketing mix elements in turn, how important is
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❻ People, processes and physical evidence. Taking each of these marketing mix elements in turn, how important is each in retailing? Provide examples wherever possible. (Learning Objective 3) (AACSB: Communication;
Analytical Thinking; Reflective Thinking)
Critical thinking exercises
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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