People, processes and physical evidence. Taking each of these marketing mix elements in turn, how important is

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❻ People, processes and physical evidence. Taking each of these marketing mix elements in turn, how important is each in retailing? Provide examples wherever possible. (Learning Objective 3) (AACSB: Communication;

Analytical Thinking; Reflective Thinking)

Critical thinking exercises

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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