Plum Organics chose to focus its advertising on lifestyle dimensions associated with parenting rather than on its
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Plum Organics chose to focus its advertising on lifestyle dimensions associated with parenting rather than on its products. What are the positives and negatives of this approach? (AACSB: Written and Oral Communication;
Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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