Products can be classified according to their degree of immediate consumer satisfaction and long-run consumer benefit as

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Products can be classified according to their degree of immediate consumer satisfaction and long-run consumer benefit as deficient, pleasing, salutary, or desirable products. Identify two products for each of the four categories and explain why they belong in that category.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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