Promoting sustainable marketing. Can an organisation focus on both consumerism and environmentalism at the same time? Explain.
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❹ Promoting sustainable marketing. Can an organisation focus on both consumerism and environmentalism at the same time? Explain. (Learning Objectives 3 and 4) (AACSB: Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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