Refer to Appendix 3 , Marketing by the Numbers, and calculate the monthly contribution Netfl ix realizes
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Refer to Appendix 3 , Marketing by the Numbers, and calculate the monthly contribution Netfl ix realizes from a subscriber at the price of $9.99 per month and $15.98 per month, respectively. Assume average variable costs per customer are $3.50 per month, which do not change with the price increase. How many disgruntled customers can Netfl ix lose before profi tability is affected negatively? For this exercise, assume all of Netfl ix’s 23 million customers are subscribers of the DVD/streaming hybrid plan. (AACSB:
Communications; Analytic Reasoning)
LO.1
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