Refer to Appendix 3 , Marketing by the Numbers, and calculate the incremental contribution realized by adding
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Refer to Appendix 3 , Marketing by the Numbers, and calculate the incremental contribution realized by adding the new iPhone 4 if sales during the fi rst six months of launch were 5 million units. Also keep this in mind: The company estimated that 30 percent of iPhone 4 sales came from customers who would have purchased the iPhone 3G but instead purchased the base model of the iPhone LO.1
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