Refer to Appendix 3, Marketing by the Numbers, to determine the marketing return on sales (marketing ROS)

and return on marketing investment (marketing ROI) for Company A and Company B in the chart below. Which company is performing better? Explain. (AACSB:

Written and Oral Communication; Analytical Thinking;
Reflective Thinking)
Company A (sales force only)
Company B (telemarketing only)
Net sales $2,000,000 $1,000,000 Cost of goods sold $ 800,000 $ 500,000 Sales expenses $ 700,000 $ 200,000