Refer to Increase Distribution Coverage in Appendix 2: Marketing by the Numbers to answer the following question.
Question:
Refer to Increase Distribution Coverage in Appendix 2: Marketing by the Numbers to answer the following question. Assume that adding this mobile service will increase fixed costs by $32,500 and that a contribution margin of 65 percent is desired.
Determine the increase in sales necessary to break even on adding the service. (AACSB: Communication;
Analytical Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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