Retailers that accept credit cards pay a swipe fee to credit-card issuers such as Visa and Mastercard

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Retailers that accept credit cards pay a “swipe fee” to credit-card issuers such as Visa and Mastercard ranging from 1 to 3 percent of the purchase. The credit-card companies prohibited retailers from passing that fee on to consumers, but a recent lawsuit settlement proposal lifted that restriction. Under the settlement, retailers can charge

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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