Search YouTube for three of your favorite television commercials, each using a different execution style. For each

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Search YouTube for three of your favorite television commercials, each using a different execution style. For each ad, identify the execution style used and the audience targeted. Is it a good ad? Be prepared to present the commercials and support your conclusions.

(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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