Select a product or service and role-play a sales call from the approach to the close
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❷ Select a product or service and role-play a sales call – from the approach to the close – with another student. Have one member of the team act as the salesperson, with the other member acting as the customer, who raises at least three objections. Select another product or service, and perform this exercise again with your roles reversed. (Learning Objective 3) (AACSB:
Communication; Teamwork; Application of Knowledge)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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