Select an FTSE 100 company. How much did the company spend on marketing activities in the most

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Select an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company?

Have these expenditures increased or decreased over the past five years? Write a brief report of your findings.

(AACSB: Communication; Analytic Reasoning)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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