Selling a product in a foreign country is diffi cult and many companies make mistakes. Find and

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Selling a product in a foreign country is diffi cult and many companies make mistakes. Find and report on two examples of companies making marketing mistakes when entering a foreign country. (AACSB: Communication; Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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