Shop for a product of your choice on Amazon.com. Do the consumer reviews influence your perception of

❸ Shop for a product of your choice on Amazon.com. Do the consumer reviews influence your perception of a product or brand offered? Many of the product reviews on Amazon.com are submitted by consumers. Learn about this review process and discuss whether or not a review from a consumer in Amazon’s review program is more useful than one from a consumer not in this program. (Learning Objectives 1, 2 and 3) (AACSB: Communication; Use of IT; Reflective Thinking)