Should retailers be responsible for safety conditions in garment factories in other countries? Discuss. (AACSB: Written and

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Should retailers be responsible for safety conditions in garment factories in other countries? Discuss. (AACSB: Written and Oral Communication;

Reflective Thinking; Ethical Understanding and Reasoning)

Objective 1 Explain the role of retailers in the distribution channel and describe the major types of retailers. Retailing 364–371 Objective 2 Describe the major retailer marketing decisions. Retailer Marketing Decisions 371–377 Objective 3 Discuss the major trends and developments in retailing. Retailing Trends and Developments 377–384 Objective 4 Explain the major types of wholesalers and their marketing decisions. Wholesaling 384–389

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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