Should Tana, a young entrepreneur who is launching a new line of environmentally friendly (green) cosmetics, sell

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Should Tana, a young entrepreneur who is launching a new line of environmentally friendly (green) cosmetics, sell through a physical store, catalog, or Internet? Explain two key benefits of each channel for her business.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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