Should the White Banana Beach Club sponsor Instagram influencers that have less than 500,000 followers to help position its offering? Should it sponsor Instagram influencers that have more than 500,000 followers? In each case, explain why or why not?

Recently, Mr. Gianluca Casaccia, manager and co-owner of the White Banana Beach Club on an island in the Philippines, posted the following message on Facebook:
“We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers.” And we would like to suggest to try another way to eat, drink, or sleep for free. Or try to actually work.”
Despite prior efforts to work with “real influencers,” which Mr. Casaccia classified as travelers with 500,000 or more Instagram followers, he was bothered by “wannabe freeloaders.” The message went viral, with mixed responses. Some suggested that the travelers were entrepreneurial and that it did not hurt to ask. Others suggested that the number of requests had become a challenge to manage and equated influencers to beggars. Further, if a U.S.-based Instagram influencer is compensated for a post, she or he must note that the content is sponsored (see www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose).