Should these shoemakers capitalize on consumers who want to be fi t without doing the work to

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Should these shoemakers capitalize on consumers who want to be fi t without doing the work to achieve that goal? Do you think that basing claims on research sponsored by the company is ethical? Explain. (AACSB: Communication; Ethical Reasoning)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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