Sketch the performance implications of channel alliances and explain why most firms should have a portfolio of
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Sketch the performance implications of channel alliances and explain why most firms should have a portfolio of relationships, many of which are not close
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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