Social criticisms of marketing. Critics have charged that some businesses and marketing contribute to planned obsolescence. What
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❷ Social criticisms of marketing. Critics have charged that some businesses and marketing contribute to planned obsolescence. What evidence do you see supporting such a criticism? Discuss the bases for this claim and how marketers refute them. (Learning Objectives 1 and 2) (AACSB:
Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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