Social media, such as Instagram, are some of the newest tools that firms are using in public

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Social media, such as Instagram, are some of the newest tools that firms are using in public relations programs.

Visit Red Bull’s Instagram account and browse through its recent posts. How is Red Bull using Instagram in its public relations program? How does its public relations program impact other aspects of its marketing communications?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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