Some things go together an airline seat and space for your suitcase; an e-book reader and

❹ Some things go together – an airline seat and space for your suitcase; an e-book reader and e-books – so how do companies price each part of their product offering? Deciding on the prices for each product can be tricky.

Why not include the whole lot in a single price? What should be considered when setting the price for each part of the product or service mix? (Learning Objective 4) (AACSB: Reflective Thinking)