Source news articles about two data-security breaches. How did the breaches occur, and who is potentially affected

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❸ Source news articles about two data-security breaches. How did the breaches occur, and who is potentially affected by them? What effect do such breaches have on consumer attitudes? (Learning Objective 6) (AACSB:

Communication; Use of IT; Analytical Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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