Suppliers, marketing organisations and marketing intermediaries. It is evident that there are suppliers and marketing intermediaries who,

❶ Suppliers, marketing organisations and marketing intermediaries.

It is evident that there are suppliers and marketing intermediaries who, together with the marketers they supply and support, must work together to satisfy customer needs, wants and demands. Is marketing more than promoting and selling a branded product produced by a single marketing organisation? If so, how is marketing undertaken? (Learning Objective 1)

(AACSB: Reflective Thinking)