Suppliers should not deal with intermediaries who are more powerful than they are. Debate this statement, which

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"Suppliers should not deal with intermediaries who are more powerful than they are." Debate this statement, which is often heard at trade association meetings.

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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