Suppliers should not deal with intermediaries who are more powerful than they are. Debate this statement, which
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"Suppliers should not deal with intermediaries who are more powerful than they are." Debate this statement, which is often heard at trade association meetings.
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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