Suppose an herbal tea company introduced a new product called Mint-Enhanced Teaa mint and lemon herbal tea.

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Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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