Suppose that you are a manufacturers agent for three lines of complementary womens apparel. Discuss what types

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Suppose that you are a manufacturer’s agent for three lines of complementary women’s apparel. Discuss what types of marketing mix decisions you will be making. (AACSB:

Communication; Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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