Suppose you are research manager for a bank conducting market research for a new line of financial services products for lower-income consumers that will feature no account fees and high-yield savings accounts. You speculate that potential customers may be skeptical about your bank’s claims because these perks are typically only offered to wealthy account holders with established credit. You decide to host an online focus group to gain customer insights into your bank’s proposed new line of financial services products. You also want to obtain feedback on the launch campaign that your bank plans to run when introducing the new line. Who should be invited to the focus group, and why? What types of information will you want to obtain? Identify possible questions to present to the focus group.