Terrorism is increasing worldwide. Attacks in India and Indonesia have affected foreign (notably, American) tourists and institutions
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Terrorism is increasing worldwide. Attacks in India and Indonesia have affected foreign (notably, American) tourists and institutions (such as hotels).
How should marketers, particularly those associated with nations like the U.S., respond to terrorism?
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Related Book For
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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